STRATEGY&CONSULTING

No matter how developed a brand is, there are always ways to improve its position online.
Many brands are finding it difficult to choose out of hundreds of options where to invest their resources in the digital biosphere.
This is where we come in.
We analyze, think, work closely with clients and finally propose
tailor made solutions that make sense.

BRAND MANAGEMENT

Strong brands stand out of their competition because strong
brands involve their consumers in the whole experience, not just
the product specs.
The impact on the bottom line is that brands can charge a
premium which customers are willing to pay for.
Digital brings a whole new dimension to branding, especially due
to its interactive nature.

DIGITAL DEVELOPMENT

Given optimal resources and time, everything you see as an
online element or functionality, we are able to build.
However, we specialize in the following:

• website design and development
• microsites and landing pages
• e-commerce sites
• mobile apps
• Facebook apps
• online games
• video production & post production
• rich media creatives (cinemagraphs / banners)
• html email

PERFORMANCE ADVERTISING & MEDIA BUYING

We provide results on a cost per action model.
With the advertising platforms we specialize in,
budgets are never wasted.

We specialize in the following platforms (CPC/CPLike/CPView):

• Real time bidding (RTB) – display advertising
• YouTube True View pre roll video
• Search Engine Marketing (SEM) – Google
• Facebook ads
• Contextual advertising

SOCIAL MEDIA

We are now living in the age of the customer,
where marketing communications are based on
dialogues and not monologues.

Social platforms have given power to consumers to comment,
share, interact -the good and the bad. In order for brands to make
the best of this new world of communication
we provide the following services:

• social media strategy and plans
• content creation (text, photo, video, gif, etc)
• social management and channel popularization
• fan/follower relationship management

CUSTOMER LOYALTY PROGRAMS

On average, it costs a business 5 to 10 times more
to acquire a new customer than to sell to an existing one.

In addition existing customers spend 70% more than new customers.

Brands that haven’t invested in customer loyalty programs
are loosing a big potential to increase their revenue and
increase their base of loyal customers.

We provide our clients with:

• analysis
• consulting
• development of assets
• CRM / contact center services
• administration and support

CONTESTS / GIVEAWAYS / CUSTOMER
ENGAGEMENT

Brands turn more and more to organize giveaways and
contests in order to improve sales and increase
customer engagement.

We have been very active in assisting brands in their
contest activities and have been called time and time
again as their partner and consultant.

We can provide our clients with:

• consulting
• legal & administration
• creative and concept design
• asset development
• promotion and social media
• customer & fan management

CONTENT CREATION

Content is king!

In order to successfully communicate with online audiences,
you have to have good quality, unique content. Each brand
is a story. We do our best to tell each story in a way that will
familiarize customers with our client’s brand.

We create content in all of its most common forms – text,
audio, photo, video, for the following communication
channels:

• website / portal / blog
• social (Facebook, Instagram, Twitter)
• e-mail / newsletter / presentations

DESTINATION MARKETING

Digital platforms have become the leading
communication channel for travelers to browse,
plan and organize their travels.

We have had the honor to work with some
amazing clients promoting destinations through
digital channels.

These clients include:

• the Ministry of Tourism of Israel, promoting Israel
  as a travel destination for people from the see
  region
• Embassy of Slovenia
• Tourist Organization of Turkey
• Tourist Organization of Thailand